![]() Lego Life of George was developed by EyeCue, an Israeli technology company. The toy sets were marketed at children aged 8+ or above. The product line included Life of George toy sets that contained 144 pieces of Lego bricks, a play mat and an app. Users built their own 2D models as fast as possible and scanned them by using an app named Life of George. This has been described by The Lego Group as "fluid play". Lego Life of George was the first Lego product line designed to provide an experience that combines both physical and digital play. It was eventually discontinued by the end of December 2013. The theme was first introduced in October 2011. Lego Life of George was a Lego theme that for the first time, combined standard Lego bricks with a mobile app (for iOS and Android). The combination of construction sets and game app
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